This year is the District of Shenzhen 30 years of reform and opening up. In 30 years, Shenzhen from the border town of a 30000 person, rapid rise as a load ofmodern metropolitan population of more than 14000000, creating the history of city development, the miracle of world industrialization. Shenzhen jewelry, in the reform and opening up
A Its brightness dazzles the eyes. vitality, is a microcosm of Shenzhen in the past 30 years, the rapid development of the rise of. Reporter recently learned from theShenzhen Municipal Propaganda Department, the reform of organization planningto open 30 years project, Shenzhen yuanyumei Industrial Co., Ltd. was selected as one of the representatives of the jewelry industry, and in August 5th
As to enterprise filming.
"Enterprises in Shenzhen 30 years of reform and opening up publicity and specialgroup, is the social recognition of enterprises. Speaking of the enterprise, this is a kind of glory is also a kind of power, more is a responsibility." Margin and beautymarketing vice general manager Huang Zhaoyong said.
30 years of reform and opening up, Shenzhen a dauntless spirit of innovation, the courage to dare to think of the practice has made rapid development, Shenzhen jewelry from "made in Shenzhen" to "Shenzhen create", as one of the representative jewelry enterprise, margin with the company since its establishment in 1997, in pay attention to product
Quality and service at the same time, has been committed to R & D, enhance the core competitiveness of enterprises constantly through independent innovation,innovation and reference.
Adhere to independent innovation, a number of patents
More than ten years margin and beauty always adhere to the original design of the independent innovation, and achieved good performance, the breakdown of theinvention patent and utility model patent based patents, more than 30 yuan and beauty. Such as: use of the unique "multi Wai" combination "Lotus diamond mosaic way" is
The ball first, has patented Chinese Chinese, Switzerland, Japan, Hongkong,America and other countries and regions; the first domestic CNC numerical controltechnology is introduced to the jewelry design and manufacturing, and developed a"day" series of products, ushered in the industrial age China jewelry industryoriginal
The design of "treasure spend" ring, "margin beauty lucky star" the necklace,"release" necklace at the various domestic and international design award; in addition, margin and beauty through market segmentation, looking for new business module, created the first Asian lovers ring wholesale center.
It is worth mentioning that, not long ago, "Lotus diamond" and has Americainvention patent, a national jewelry industry only a success in USA mosaic ofinvention patent. It is reported, lotus diamond sales nearly two years to achieve a major breakthrough in the number, all over the country
Field coverage, use the diamond design series of luxury products especially in theoverseas market demand.
"Lotus diamonds" won the America patent of great significance, from the nature of the industry said, jewelry manufacturing belongs to the traditional handicraft industry, the industrialization level is very low, technology promotion space is very limited, obtained the invention patent has been praiseworthy for one’s excellent conduct. American is the world’s first implementation of the patent system
One of the countries, rigorous system, very strict to patent examination, take a long time, the review by the patent authority in the international market. At the same time, American is one of the most creative of the countries in the world, "thediamond" was patented in America fully
Ming China’s jewelry industry has been among the world’s level of invention and creation.
Margin and beauty made breakthrough achievements in innovation, moreinnovative concept to other aspects of business, such as business layout,production equipment, marketing idea, "the box" jewelry box is the product of theinvention marketing idea innovation. Margin and beauty believe, only self
The main innovation can maintain the enterprises living water continuously,maintain its vigor, to catch up with the top international jewelry design and technology.
Expand the design team at the direction of innovation
Innovation is not a simple "housing" project, to implement into practice, margin and beauty put a lot of manpower and resources, the boss personally technology and design style, was established to design and process based international jewelryonly R & D center, R & D and the version personnel more than 200 people, in the industry
One and the only one.
Margin and beauty since its inception, has been promoting independent innovation is the innovation in technology, design. With a large amount of money to hire an experienced designer, to ensure product quality, design and development process."If the design innovation is to open a door, then process a
The new is to open the side of the wall, into the wider space." In Huang Zhaoyong’s view, an innovative style, can meet the needs of consumer groups, and an innovative technology to meet the needs of the entire market, can start part of the potential consumer. Such as through technological innovation"
Lotus diamond ", to meet the want to buy large carat diamond, while the economic strength and not enough consumption people’s desire to buy, virtually launched apart of the potential market.
In September this year, Shenzhen jewelry show, margin and beauty all theemphasis has been placed on the product, the product will be more European style,more fashion, there will also be high-end tourmaline products debut exhibition.Huang Zhaoyong said, the domestic market gradually expanded, the fashion demand rising, China
The internationalization trend is increasingly clear, this is the new direction of edge and the target market of sortie, Cai Bao is one of them; in addition, edge and thehopes for a Shenzhen jewelry exhibition window, open the international market.Enterprise is currently in progress in the stage of exploration, some products have been sold to overseas markets
Field, then will increase the overseas market promotion efforts.
Bearing social responsibility for environmental protection enterprises
"To do business to do responsible business, do entrepreneurs to do responsibleentrepreneurs." Huang Zhaoyong expressed the sense of mission.
As a green environment-friendly enterprises shoulder the social responsibility of height, edge and beautiful design and development H.E.E environmental protection equipment production system (H.E.E. represents health, energy saving,environmental protection), greatly reduce the dust and noise produced during the production of equipment, protection of the production staff of the body
Body health, reduce the loss of precious metal. At the same time, through the reuse of wastewater and purification, has achieved zero discharge of waste water. In recent years, with the continuous transformation and edge of the application ofH.E.E. environmental protection production system, the first half of this year have been successfully imported OHSAS18001 occupation
Safety and health management system and obtain certification. At present, H.E.E environmental protection equipment production system has won the national invention patent, which is the embodiment of the enterprise, society and employeesresponsible.
For the edge and the beauty in Shenzhen 30 years of reform and opening up the propaganda theme group, edge and the beauty of heavy responsibility. Huang Zhaoyong expresses, this company undertakes three responsibilities: 1 responsible for the enterprise, optimize the management and operation of enterprises, to maximize the reasonable profit; 2
Be responsible for implementation, low carbon environmental protection in enterprise production and working environment, to promote low carbon environmental protection the staff in the way of life and the concept of environmental protection; 3 responsible to employee, caring staff, ensure theoccupation health, providing work for employees happy, happy life space.
The promotion of cultural jewelry management, business double upgrade
After thirty years of reform and opening up, the jewelry industry from the price war,upgrade product quality jewelry equipment and services competition. In order to survive and develop the jewelry enterprise, more and more enterprises recognizethe "price war" must stop, product sales culture should be first
Give full play to the role of cultural products, sales force. Edge and beauty not onlyfrom product design, product quality, technology and other aspects of the use to enhance their market competitiveness, ensure that no person I have, I have a special person, special people I designed, and from the management pattern and the brand service business model
To improve and upgrade.
Promotion of margin and beauty products and the design idea, makes every effortfrom the point of view of jewelry emotional culture, from simple products to promoteculture, is undoubtedly the service upgrades and promote industrial upgrading. In Huang Zhaoyong seems, jewelry is to meet the consumer demand of art withinculture. Therefore, edge and
Beautiful jewelry is a five thousand years of Chinese traditional culture as the foundation, embarks from the social mainstream value feeling, into modern fashion elements to design. From the marketing idea, there must be a reason to buyconsumers to buy the product, through the cultural, emotional communication to consumers at
Reasons to buy.
In the management and operations, edge and beauty by introducing international management system to improve enterprise. Company from 2007 onwards, the phased introduction of quality management system, environmental management system and occupation safety management system. The perfect system, work flow reasonably, enterprise operation
The efficiency is greatly improved, staff skills, literacy in the work also exercisepromotion, causes the enterprise management and operation into a virtuous cyclefast, efficient, promotion of the soft power of enterprise competition.
At the same time, margin and beauty is to uphold and strengthen the construction of enterprise culture, the organization staff of internal and external training. In thefoundation to improve the skills of staff, improve enterprise cohesion and collective sense of honor. To strengthen the "equivalent concept margin and beauty service = my service", improve employee sense of responsibility
And the company’s service quality.
Until the banks at low tide widened, with no wind stirring my lone sail. With the Shenzhen spring breeze of reform and opening up, and the border went through a period of hardship but full of life span development, the perfect interpretation of theessence of the spirit of innovation of Shenzhen. Once the glory records in Shenzhen 30 years of reform and opening up the topic, V.
Talking about the innovation spirit of a story. We have reason to believe that themargin and the company will look like Shenzhen is a young city, accumulate steadilytowards a more brilliant future!